{"id":4073,"date":"2024-08-09T17:16:36","date_gmt":"2024-08-09T11:46:36","guid":{"rendered":"https:\/\/www.enactsoft.com\/resources\/?post_type=docs&p=4073"},"modified":"2024-08-09T17:16:38","modified_gmt":"2024-08-09T11:46:38","password":"","slug":"s2s-tracking-in-affiliate-marketing","status":"publish","type":"docs","link":"https:\/\/www.enactsoft.com\/resources\/s2s-tracking-in-affiliate-marketing\/","title":{"rendered":"Accurately Track Every Conversion with Postback S2S Tracking in Affiliate Marketing"},"content":{"rendered":"\n
\"Postback<\/figure>\n\n\n\n

In affiliate marketing, it is important to have reliable and accurate tracking. <\/p>\n\n\n\n

Since affiliate marketers mostly get paid based on their performance, an unreliable tracking system can result in loss of earnings. There are many traditional ways like cookie, client side scripts and more. <\/p>\n\n\n\n

But they are not much effective. But there is one way, that can help you track all your sales accurately – Postback S2S tracking.\u00a0<\/p>\n\n\n\n

S2S tracking method offers a more reliable and accurate tracking option. In this article we are going to discuss what is S2S tracking in affiliate marketing<\/a>, how it works and what its benefits are. We will also compare it with other tracking methods. Let\u2019s start with the basics.<\/p>\n\n\n\n

What is S2S Tracking in Affiliate Marketing?<\/strong><\/h2>\n\n\n\n

Server-to-server tracking, or Postback S2S tracking in affiliate marketing, is a way to track user actions and conversions without relying on browser cookies or client-side scripts. It\u2019s like having a direct conversation between two servers, making it a more accurate and secure method for monitoring affiliate performance.<\/p>\n\n\n\n

How S2S Tracking Works<\/strong>?<\/h2>\n\n\n\n

In S2S tracking, a server request is sent from the advertiser\u2019s server to the affiliate\u2019s servers. So whenever a user completes the transaction, the server checks the request and verifies it. Here is a simplified version of it.<\/p>\n\n\n\n