{"id":3973,"date":"2024-07-11T12:16:44","date_gmt":"2024-07-11T06:46:44","guid":{"rendered":"https:\/\/www.enactsoft.com\/resources\/?post_type=docs&p=3973"},"modified":"2024-07-11T12:17:04","modified_gmt":"2024-07-11T06:47:04","password":"","slug":"challenges-and-opportunities-for-micro-influencers","status":"publish","type":"docs","link":"https:\/\/www.enactsoft.com\/resources\/challenges-and-opportunities-for-micro-influencers\/","title":{"rendered":"Overcoming Challenges and Opportunities for Micro-Influencers"},"content":{"rendered":"\n
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Since the launch of short videos, we have seen a rise in influencers on social media, and brands have seen a massive opportunity to promote their products effectively.<\/p>\n\n\n\n

But, somewhere in this growing demand for influencers, micro-influencers are left out and don\u2019t get equal opportunities to promote products and start earning with their quality content. <\/p>\n\n\n\n

In this article, we will discuss who micro-influencers are, the challenges they face in finding brand partnerships, and the platforms that they can use to start that journey.<\/p>\n\n\n\n

Who are Micro-Influencers?<\/strong><\/h3>\n\n\n\n

Micro-influencers are social media users who have a relatively low but highly engaged following, typically ranging between 1,000 to 100,000 followers. Unlike macro-influencers or celebrities, micro-influencers often focus on specific niches, such as fitness, beauty, travel, or technology.

Their followers often find them more trustworthy since they can relate more with them. They are just like any other social media user. Having a 1000 following is not a big thing these days, so their followers are more likely to trust their promoted products as genuine. It results in higher engagement rates than macro influencers and celebrities(Not in terms of reach, but in terms of percentage of audience engaged)<\/p>\n\n\n\n

But, since they have a low following and reach, they often face challenges finding sponsors and brand partnerships.<\/p>\n\n\n\n\n

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\ud83d\udc49 Challenges for Micro-Influencers in Finding Brand Partnerships<\/strong><\/h2>\n\n\n\n

\u27a3 Limited Reach<\/strong><\/p>\n\n\n\n

Having 1K to 10K followers is something common these days. You will find many users who are not even influencers have this many followers. So, brands often prioritize influencers with larger followings to get more visibility. <\/p>\n\n\n\n

\u27a3 Discoverability<\/strong><\/p>\n\n\n\n

Micro-influencers often go unnoticed because there are a huge number of influencers in the market. Especially since the short video features have been introduced, the number of influencers is increasing at a higher rate. <\/p>\n\n\n\n

\u27a3 Negotiating Power<\/strong><\/p>\n\n\n\n

Let’s be honest here, you don\u2019t get to negotiate when you don\u2019t have higher followers. Micro-influencers might have better engagement rates, but with low reach and higher competition, it is almost impossible to negotiate higher compensation. <\/p>\n\n\n\n

\u27a3 Access to Opportunities<\/strong><\/p>\n\n\n\n

Micro-influencers don\u2019t make money right from the very beginning. Also, they don\u2019t have a big network. So, it makes it harder for them to find brand partnerships. They are more likely to do it manually without any tools and references, so it is a time-consuming process as well for them.<\/p>\n\n\n\n

Thou micro influencers face these challenges, there are platforms that help them find and promote products from brands of every size. Micro-influencers can join them as affiliates and earn commissions from bringing sales.<\/p>\n\n\n\n

\ud83d\udc49 Platforms for Micro-Influencers to Start Earning<\/strong><\/h2>\n\n\n\n

1. EarnKaro<\/strong><\/a><\/h3>\n\n\n\n

EarnKaro is an affiliate marketing platform that allows users to share deals from various brands and earn commissions. With its user-friendly interface and high commission rates, it is an attractive option for micro-influencers looking to monetize their social media presence. <\/p>\n\n\n\n

Features:<\/strong><\/p>\n\n\n\n