Remember the times when we used to swipe the carousels to get a detailed view of everything?
Well, that time has gone. Videos have taken over the market with high engagement rates and better conversion. With TikTok and Instagram’s reel, the video marketing game has changed. Youtube is still one of the best platforms for video creators with long form content but they are also trying out short videos with “Shorts”.
It is clear that with the decreasing attention span, short videos are getting an upper end. Also, it takes less efforts to make them, which makes it more convenient. But it needs more creativity so YouTube gets the upper hand in that aspect.
In video affiliate marketing, both short and long-form videos have their unique advantages. 44% of users prefer to watch short videos, but still more brands are creating long-form videos because 91% of audience still watches long form videos to get more product details.
Some might say I get more ROI on short videos and some might get better returns on long form videos.
We are not going to debate on which one is better. In this article, we are going to discuss how you can leverage video affiliate marketing to your advantage, and some of its best practices. We will cover different types of video content, how you can master it, platforms you can use and so much more.
So, lets start with why affiliate marketers should go with video marketing.
Why Video Content in Affiliate Marketing? #
Affiliate marketing is an industry where you only get paid for sales that you bring. Since its performance based, it is really important to put your efforts in aspects that give you higher returns. And video marketing is one of them.
Not just the regular video content. We are talking about genuine and honest video reviews and explanations, not the sponsored ones. Even 79% of people say that such videos impact their buying decisions.
Video marketing in affiliate marketing can help you simplify information that might be overwhelming for some users. You can showcase the features and benefits of the product in detail. It makes it more convincing to the end users and helps them make quick buying decisions.
Here are some statistics to look at
- Social media video gets 1200% more shares than all other content types combined.
- 52% of businesses create video content to educate their audience
- 75% users watch short videos
- 60% of audience believes that UGC is the most genuine form of video content.
Types of Content for Video Affiliate Marketing #
Product Reviews and Unboxing #
Product review videos are among the most popular types of affiliate marketing content. With product reviews, you can provide in depth look at a product and show its benefits. Do not forget to add drawbacks as well.
Focusing on only benefits will make it look like you are trying to sell. Yes, its true but if you add drawbacks, it will make your content look more genuine and your customers will trust you more and be loyal.
Tutorials and How-To Guides #
Have you seen the video, “How to open a door?”.
Is it something you need to learn? No, right! Same thing goes with this type of video content. It might not be relevant for every category. But if you are promoting somethings that has a steep learning curve, it might be helpful.
Let’s say for example, you are promoting a SaaS product, you can leverage video affiliate marketing by creating a product tour, show how to use features and create many other videos that might help the user.
Webinars and Live Streams #
This didn’t look like one of the best things to do in video 5 years ago. Webinars found its place during Covid and live videos on social media are also seeing some good outcomes. Around 50% of users say that they have bought something after watching a live video and 28% marketers today get better ROI than any other video content.
With webinars and live streams, you can connect with your audience and give it a personalized touch. It gets you more customers while solving their queries. Also, the live streams add a layer of authenticity in your content.
Now, its time to see how you can master your video marketing game and boost your ROI.
How to Master Your Video Affiliate Marketing Strategy? #
Planning and Scripting #
It is obvious that you have to plan and script the video before starting to make it. AI has made it a lot easier than it was ever before. You can create video scripts in less than 30 min.
If you give the clear goals and your target audience, AI can help you create a well written script with a clear message and structure. Do not forget to add some human context to each of your videos (A little humour can benefit too.)
Production Tips #
If you want to get sales you have to make your videos look like professionally edited ones. Imagine a video where there is a lot of disorganized stuff around, and your product is in the middle of it. Would you buy it? No, right!
So, it is better to have a professional settings. Some nice background color, and might be some music to add a layer to it. Consider investing in a good lighting, audio and camera equipments. If you are not someone, who has done it before, you will find a lot of people to do it for you.
Optimization for SEO #
To maximize the reach of your videos, optimize your videos for search engines. Use relevant keywords in your video title, description, and tags. Also create thumbnails that can catch attention.
And if you are selling in multiple regions, you can use AI to translate your videos in multiple languages to better connect with your audience. Share them on multiple channels that you are using to promote products to get more eyes on it.
Since we are talking about platforms to promote your videos, lets talk about it in detail.
Best Platforms to Start Your Video Affiliate Marketing #
Social Media Platforms #
It is needless to say that Facebook, Instagram, YouTube, and TikTok have immense potential. Half the population on earth is using them and you can reach a wider audience on them.
If you want to go for short video content (BTW they are trending), you can go with Instagram and TikTok. And if you want to go for long and short content for your video affiliate marketing strategy, you should definitely try YouTube.
You can use the features of each platform to optimize the platform for each of them and promote them more effectively.
Embedding Videos on Websites and Blogs #
Embedding videos on your website or blog enhances user experience and can improve your site’s SEO. Videos can keep visitors on your page longer, reducing bounce rates. Follow best practices like using relevant video titles, providing transcripts, and ensuring videos are mobile-friendly.
Email Marketing #
Incorporating videos into your email marketing campaigns can boost engagement rates. Videos can make your emails more dynamic and interesting, encouraging higher click-through rates. Ensure your video email is compatible with various email clients and devices, and use compelling thumbnails and calls-to-action.
Measuring Success and ROI #
Key Metrics to Track #
Track key metrics to evaluate the performance of your video affiliate marketing efforts. These include views, watch time, engagement (likes, comments, shares), click-through rates, and conversion rates. These metrics provide insights into how well your videos are performing and where improvements can be made.
Analyzing and Improving #
Regularly analyze your video metrics to understand what works and what doesn’t in your video affiliate marketing efforts. Use A/B testing to compare different video elements, such as thumbnails, titles, and calls-to-action, to see which versions perform better. Continuously refine your content strategy based on these insights to improve your results.
Tips to Succeed in Video Affiliate Marketing #
Consistency and Frequency #
Consistency in posting video content helps maintain audience engagement and build a loyal following. Establish a regular posting schedule and stick to it. Consistency not only keeps your audience engaged but also signals to algorithms on platforms like YouTube that your channel is active, which can improve your visibility.
Authenticity and Transparency #
Being honest and transparent in your videos is crucial for building long-term trust with your audience. Clearly disclose your affiliate relationships and provide genuine opinions about the products you promote. Authenticity resonates with viewers, making them more likely to trust your recommendations and become loyal followers.
Collaborating with Influencers #
Partnering with influencers can amplify your reach and credibility. Influencers have established trust with their audiences, and their endorsement can significantly impact your affiliate marketing efforts. Choose influencers whose values align with your brand and whose audience matches your target demographic.
Conclusion #
Video affiliate marketing is not a trend anymore, where you can just create few videos and go viral. Its a strategic marketing tactic that can help you grow your affiliate earnings. With almost every brand using it for their benefits, it is important to stay ahead of trends to be competitive. You can use this guide to start your journey.
In the meantime, if you are an affiliate looking for a custom affiliate marketing software, we can help you.
At EnactSoft, we have a team of experienced consultants and developers who build robust affiliate marketing software based on your custom requirements.
With 10+ years in the industry, we have established ourselves as a trusted company. Connect with our consultants and lets discuss how we can help you scale your affiliate marketing program.
