59% people look for coupons before making a purchase and 70% of millennials use digital coupons.
Thats a huge number and the digital coupon market is still growing. It is expected to grow by 56% in the next five years.
So, it’s a huge opportunity to tap into. Especially with everything and everyone, going online, it is the right time to start a coupon business.
And with recession, kicking into the major economies, people are gonna look for more ways to save money.
In this article, we are going to discuss how you can develop daily deals and coupon apps.
Let’s start with the why. Why should you launch a coupon and deals platform?
Benefits of Coupon and Deals Platform #
1. High Traffic Potential #
Coupons and deals attract users actively searching for discounts. This makes it easier to drive organic traffic, increasing your audience and boosting the chances of conversions.
2. Better Affiliate Commissions #
By curating exclusive deals, you can attract users to shop through your platform. More purchases through your links mean more affiliate commissions for you.
3. Builds Customer Trust #
Offering verified and up-to-date deals helps build credibility with users. They’ll return to your site when they know they can rely on you for genuine savings.
4. Enhances SEO and Visibility #
A well-structured coupon site can rank for valuable keywords related to deals and discounts. Following a personalized SEO checklist for affiliate marketers can help you rank higher and increase brand visibility.
5. Creates Long-Term Revenue #
Coupon platforms thrive on repeat visits as users return to find new deals. This creates a sustainable revenue stream as you continually engage and convert your audience.
Now, lets talk about how you can do it.
The most obvious answer that you could think of is developing a custom platform from scratch. But, what if I told you there is a better way that can help you launch a coupon and deals website within days and save 60% on development costs?
It’s by using a Laraback, a ready to use solution that lets you launch cashback, coupon, and deals websites within weeks. Unlike custom development, you don’t have to spend months designing, developing, and testing solutions.
Let’s discuss how to create a daily deals and coupon app using Laraback.
How to Create Daily Deals and Coupon Apps Using Laraback? #
Step 1: Quick and Easy Setup #
The great thing about Laraback is that you don’t have to spend on development. We’ll skip all the coding headaches and get your platform ready within days.
Laraback comes with all the core functionalities like user management, coupon tracking, and analytics pre-built. That means setup is easy, and you will save both time and money right from the start.
Step 2: Ready-Made Design, Customized for You #
No need to worry about how your app or site will look—we’ve got it covered.
Laraback provides a pre-designed layout that’s optimized for users, and we’ll tweak it to fit your brand’s style and voice. The design is flexible, so if you have specific branding elements or colors in mind, we’ll make sure it all aligns perfectly.
Plus, the coupon system is ready to launch, so we’ll configure daily deals, special offers, or partner-specific discounts as you need.
Step 3: Smooth Partner Onboarding #
Got partners ready to share their deals? Great, because adding them will be seamless.
Laraback’s partner tools make it simple to add businesses, set up their coupons and deals, and track how those deals perform. Managing partner contributions is easy too, so you won’t be juggling spreadsheets everything is right there in the dashboard.
Step 4: Fast User Registration and Onboarding #
We all know the key to user retention is to make that first step easy. With Laraback, we’ll have a quick and straightforward sign-up process.
We set up easy one-click registration through social platforms or email. We can even add a welcome coupon with additional discounts to get users excited right when they join.
Step 5: Search and Filter—Find Deals Fast #
One of the biggest perks for your users will be finding deals effortlessly. Laraback’s got that sorted with advanced search and filter options.
Users can look up offers by category, brand, or discount type, making it easy for them to find the deals they actually want. We’ll make sure the experience is smooth so users can get to their favorite coupons without a hitch.
Step 6: Easy Deal and Offer Management #
You don’t have to call developers every time you want to add, update or remove deals. We provide admin dashboard that lets you manage all the offers in real-time. So, you can easily launch any deals you want right away.
Step 7: Keeping Track with Real-Time Analytics #
We all want to know what’s working, right! Laraback comes with built-in analytics so we can see how users are interacting with the platform, what deals are popular, and which partners are performing best. This means you’re always in the loop and can make quick decisions to boost engagement and optimize performance.
Step 8: Engaging Users with Push Notifications #
One of the easiest ways to keep users coming back is with a gentle nudge. With Laraback’s push notification support, timely reminders can be sent—whether it’s a hot new deal, a last-call offer that’s about to expire, or personalized recommendations based on what users love.
These quick, friendly nudges are designed to catch attention and encourage users to return to explore more. It’s all about staying top-of-mind, ensuring users never miss a great offer, and keeping them actively engaged with the platform.
Step 9: Ready for Growth with a Scalable Backend #
As your platform grows, so will your user base and partner network. No worries—Laraback’s backend is built to handle that. We’re not just thinking about today; we’re setting up a system that scales with you. And security? We’ve got it covered with encryption and authentication to keep your platform and users’ data safe.
Step 10: Launch and Go Live #
Once everything’s configured and tested, we’ll be ready to launch your platform. Whether it’s on the web, App Store, or Google Play, our team will guide you through the deployment process, making sure you’re ready to go live without a hitch. We’ll also assist with any app store approvals or server setups to get you up and running smoothly.
Step 11: Continuous Improvement and Support #
After launch, our work isn’t done. We’ll be there to help you make continuous improvements—whether it’s adding new features, tweaking the design, or optimizing performance based on user feedback. And if anything needs fixing, we’re just a call away, ensuring your platform continues to grow and evolve.
You can see how easy it is to create a coupon and deals platform using Laraback.
Now, let’s see how you can create a coupon and deals platform if you choose custom development.
Hint: Its going to be a lot of work!
How to Build Coupons and Deals App (Custom Development)? #
1. Market Research, Planning & Business Model #
Understand your target audience (deal-seekers or merchants) and define platform objectives like daily deals, flash sales, or exclusive coupons. Analyze competitors to identify features and market gaps. Choose a business model:
- Affiliate Model: Earn commissions on coupon redemptions.
- Paid Listing/Subscription: Charge merchants for listings or premium placement.
- Freemium-to-Premium: Offer basic access with an option to upgrade for exclusive features.
2. Platform Features & Design #
User-Facing Features #
- Homepage with Trending Coupons & Deals
- Design an attractive and dynamic homepage that showcases trending, popular, and newly added coupons and deals. Use visually compelling elements like banners, images, and call-to-action (CTA) buttons to encourage users to explore further. Coupons and deals should be categorized by type (e.g., electronics, fashion, food) for easy browsing.
- Search & Filter Options
- Include an advanced search bar with filtering options to allow users to quickly find coupons and deals based on categories, price ranges, location, expiry dates, or discount percentages. This feature greatly enhances user experience and increases the likelihood of deal and coupon redemptions.
- Coupon & Deal Details Page
- Each coupon and deal should have a dedicated page detailing the offer, terms, conditions, expiry, and how to redeem. This page should also include merchant information, user reviews, and related offers. An easy “Save” or “Share” button can allow users to bookmark coupons or deals or share them on social media.
- User Profiles & Dashboards
- Allow users to create and manage profiles. A dashboard should display saved coupons and deals, redemption history, purchase history, and user preferences. Implement features for users to set alerts for specific coupons, deals, or categories they are interested in.
- Notifications & Alerts
- Implement a notification system to alert users about new coupons, deals, expiring offers, and personalized recommendations. Notifications can be pushed via in-app messages, emails, or SMS, enhancing user engagement and encouraging regular platform visits.
Merchant-Facing Features #
- Merchant Portal & Dashboard
- Create a separate portal for merchants to manage their coupons and deals, view analytics (e.g., clicks, redemptions), and track performance. Allow them to update existing offers, add new coupons or deals, or modify their business information.
- Coupon & Deal Submission & Approval Process
- Enable merchants to submit coupons and deals for platform listing. To maintain quality and platform standards, establish an approval process where offers go through review before they are live on the platform.
- Analytics & Reporting Tools
- Provide detailed analytics to merchants, showing performance metrics such as user clicks, coupon redemptions, demographics, and geographic reach. These insights help merchants optimize their coupons, deals, and marketing strategies for better engagement.
Admin Panel & Controls #
- Admin Dashboard for Platform Management
- An admin dashboard allows administrators to manage all aspects of the platform—users, coupons, deals, merchants, payments, and platform content. Admins should have the ability to approve or reject submitted offers, resolve user and merchant disputes, and manage notifications.
- Content Management System (CMS)
- Implement a CMS that allows easy updates to the platform’s content, such as adding new categories, banners, blogs, FAQs, and other dynamic elements without needing to alter code. This helps maintain the platform’s freshness and relevance.
- User & Merchant Management Tools
- Provide tools to monitor, verify, and manage user and merchant accounts. Admins should be able to ban or warn accounts for policy violations, manage feedback, and ensure smooth platform operations.
User Experience & Design (UI/UX) #
- Responsive & Mobile-Friendly Design
- Ensure the platform is fully responsive across all devices (desktop, mobile, tablet) for a seamless user experience. A mobile-friendly design is crucial since a large portion of users may access the platform via their phones.
- Intuitive Navigation & Flow
- The platform design should be easy to navigate, with clear categories, simple CTA buttons, and logical user flows. Users should be able to find coupons and deals quickly and move from browsing to redemption or purchase with minimal steps.
- Personalization & Recommendations
- Use AI and machine learning to personalize the user experience. Provide recommendations for coupons and deals based on user preferences, browsing history, and popular trends, enhancing the relevance and likelihood of user engagement.
3. Select the Technology Stack #
For the frontend, choose frameworks like React.js or Vue.js for responsive and interactive web development.
If developing a mobile app, opt for cross-platform frameworks like React Native or Flutter. On the backend, select server-side frameworks like Node.js, Django, or Laravel. Use databases like MongoDB, PostgreSQL, or MySQL for efficient data storage.
Build APIs (RESTful or GraphQL) to connect frontend and backend functionalities seamlessly and ensure secure payment integrations using gateways like Stripe or PayPal.
4. Development Phases #
Frontend Development
- UI/UX Implementation: Begin with designing the user interface, focusing on responsiveness and intuitive navigation. Use tools like Figma for mockups and frameworks like React.js or Vue.js to build the front end. Implement features like easy navigation, search, and filters for users to find deals quickly.
- Cross-Platform Mobile App Development: Build a mobile app that offers a consistent experience across Android and iOS devices. Use cross-platform frameworks such as React Native or Flutter to ensure optimal performance and smooth interactions. The mobile design should mirror the web design for a uniform user experience.
Backend Development
- API Integration & Data Management: Develop secure APIs (RESTful or GraphQL) to handle data exchange between the frontend and backend. The APIs should enable functionalities like user registration, login, fetching deals, and managing transactions. Choose a reliable database like MongoDB or PostgreSQL to manage and store user, deal, and transaction data.
- Authentication & Security Implementation: Implement secure authentication mechanisms like OAuth or JWT tokens for safe user logins and data protection. Use SSL/TLS protocols to encrypt data during transfers. Follow PCI-DSS compliance for secure payment processing, protecting both user data and transactions.
5. Security & tracking #
- Secure Payment Integration
- Integrate secure payment gateways for transactions between users and merchants. Payment methods should include credit/debit cards, mobile wallets, and third-party providers like Stripe, PayPal, or Razorpay. Ensure that all transactions are encrypted and comply with PCI-DSS regulations.
- Coupon & Deal Redemption Tracking
- Implement a system to track coupon and deal redemptions and purchases. Ensure that coupons are easy to redeem, either through QR codes, barcodes, or unique codes for each offer, providing smooth merchant-user interactions.
- Authentication & Privacy
- Secure the platform with a reliable authentication mechanism (e.g., OAuth or JWT tokens) to protect user data and login details. All sensitive data should be encrypted, and the platform should follow best practices for data privacy and protection.
6. Testing #
Conduct multiple testing cycles to ensure reliability and quality. Start with Functional Testing to confirm all features are operational.
Then, Usability Testing ensures a smooth and intuitive user experience. Perform Performance Testing to handle high traffic, especially during peak deal times. Lastly, perform Security Testing to detect and rectify vulnerabilities like data breaches or injections.
Conclusion #
After doing all these, you can launch your daily deals and coupon platform.
Now, think of yourself.
Which one would you go for? Laraback or custom daily deals app development?
Laraback saves you time and saves more than 60% of your cost. On the other hand, custom daily deals app development will take more time to launch, more cost, and more resources. Plus, it’s not tested, so that will take another month.
Imagine, only testing will take you a month. If you use Laraback, you can launch your coupon and deals platform in less than a month.
It’s a no-brainer!
If you are planning to build a coupon and deals platform, connect with our team today, and let’s discuss how we can build a coupon and deals app for you.
