Every affiliate loves recurring commissions, where they get paid every month for recurring subscriptions. And SaaS is among the few industries that pay recurring commissions to affiliates. But if you Google it, you won’t find many affiliate platforms specifically built for SaaS.
In this article, we are going to discuss one such platform, PartnerStack. With more than 800K B2B affiliates, $534M+ revenue generated for businesses, and 118% revenue growth for customers, PartnerStack has become a go-to partner for SaaS businesses planning to launch their affiliate program and affiliates working in the SaaS industry.
We’ll discuss who can use Partnerstack, what are the key features, pros and cons and more. Let’s start with the basics- What is PartnerStack?
What is Partnerstack? #
PartnerStack is an affiliate management software for mid-sized B2B SaaS businesses. With Partnerstack, businesses can integrate tracking, analytics, and partner recruitment services across various platforms.
Also, Partnerstack supports multiple channels, including marketing for affiliates and influencers, referral channels via agencies and customers, and reseller channels for direct deal submissions. This multi-channel approach allows businesses to manage multiple campaigns across different platforms simultaneously.
Who can use PartnerStack? #
- Mid-Market B2B SaaS Businesses
- Partner Onboarding: Streamlines the onboarding process for new partners, providing training and resources tailored to medium-sized businesses.
- Performance Tracking: Offers detailed analytics and performance tracking tools to measure the impact of each partner on sales and customer acquisition.
- Reward Distribution: Automates the calculation and distribution of commissions or rewards based on predefined milestones and achievements.
- Affiliate Marketers
- Access to a Variety of SaaS Products: PartnerStack partners with many SaaS companies, offering affiliates a wide selection of products to choose from. This variety allows affiliates to find products that align well with their audience’s interests and needs.
- Transparent Earning Potential: Before committing to promoting a product, affiliates can see potential earnings, commission structures, and performance bonuses. This transparency helps them make informed decisions about which products to promote.
- Automated Commissions: PartnerStack automates the commission process, calculating earnings based on actual sales or leads generated through affiliate links. This automation ensures that payments are accurate and eliminates the need for manual tracking.
- Agencies and Existing Customers
- Referral Programs: Enables agencies and existing customers to refer new clients through a streamlined referral system that tracks and rewards successful referrals.
- Customizable Campaigns: Allows for the creation of custom campaigns that agencies can use to promote products to a broader audience.
- Engagement Tools: Offers tools to engage existing partners and maintain their interest in promoting the business, such as regular updates, promotional events, and exclusive offers.
- Resellers
- Deal Registration: Provides a platform for resellers to register deals, ensuring they get credit for the sales they generate.
- Sales Support: Offers sales support and materials that resellers can use to better understand and sell the product.
- Incentive Management: Manages incentives for resellers to motivate them to achieve higher sales targets and to promote the product more effectively.
As you can see Partnerstack offers numerous benefits to multiple entities involved in affiliate marketing. It also includes some key features that help it stand out.
Now, let’s discuss the key features for affiliates and vendors.
👉 Key Features of Partnerstack for affiliates/partners #
Dedicated partner portal: Affiliates and partners can easily access the dashboard where they can manage their activities, track their performance, and access necessary resources all in one place.
Automated Payments: PartnerStack disburses the commissions automatically on a fixed date so affiliates can get timely payouts and accurate commissions.
Access to Multiple Programs: Affiliates can choose from a range of SaaS programs and join multiple programs within the Partnerstack network. It helps their diversify earnings with recurring and fixed commission structures. They also have a variety of commission structures like CPA, CPL, CPC, upfront payment and more.
Real-Time Tracking: The platform provides real-time tracking of leads, conversions, and commissions. So, partners can monitor their performance and make informed decisions to optimize their efforts. If you are looking for customized software with accurate tracking capabilities, check AffTrack here.
Marketing Resources: Thou this is not common in many SaaS platforms, Affiliates and partners can find marketing materials like banners, links, and content from PartnerStack. It can help them effectively promote the products and services.
Performance Analytics: PartnerStack provides detailed analytics and reporting tools in its partner dashboard. It can help affiliates analyze their performance, identify trends, and adjust their strategies accordingly to get more conversions and earn more commissions.
👉 Key Features of Partnerstack for Businesses/Vendors #
Streamlined Partner Management: With Partnerstack, vendors can easily recruit, onboard, and manage partners. It saves them time and money finding high-performing affiliates. Also, PartnerStack provides robust analytics and reporting tools to track partner performance, measure the success of programs, and make data-driven decisions to optimize strategies.
Increased Reach and Sales: Businesses can leverage a network of affiliates, resellers, and referral partners, and businesses can increase their market reach and drive more sales.
Customizable Partner Programs: With PartnerStack, businesses can customize and design partner programs based on their unique requirements. It helps them better optimize their affiliate marketing efforts to maximize conversions.
Automated Payouts: Businesses don’t have to manually calculate everything. Everything is simplified and commission is automatically calculated and disbursed among partners. And since everything is transparent from both ends, it helps maintain better partner relationships.
Integration with Other Tools: Partnerstack easily connects with various marketing, sales, and CRM tools to ensure a smooth and efficient workflow across different platforms. PartnerStack also has an option to integrate custom APIs which really helps many SaaS businesses to share data.
Incentive and Reward Programs: During peak seasons like Black Friday, and Cyber Monday, businesses can create custom incentive programs to motivate affiliates to drive more sales and earn more commissions.
Compliance and Security: PartnerStack implements robust security features to make sure that all transactions and partner activities comply with industry standards and regulations. Especially in regions like EU and US where data regulations are strict, businesses can rest assured that their affiliate campaigns complies with all the regulations.
Pros of PartnerStack #
- Integration options with various CRM systems and tools.
- Automated payment system for accurate and timely payouts.
- Robust tracking and analytics for sales, traffic, and conversions.
- User-friendly interface that is easy to navigate.
- Supports multiple types of partnerships (affiliates, referrals, resellers).
- Effective tools for partner engagement and recruitment.
Cons of PartnerStack #
- High costs, especially for smaller businesses.
- Complex setup process.
- Limited customization options in certain areas.
- Mixed reviews on the quality and responsiveness of customer support.
- Dependence on the platform for processing payments which may lead to delays.
👉 Looking for a better and cost-effective affiliate tracking software than PartnerStack? #
Check AffiliateTrack. We have built an advanced affiliate tracking software that is fully customizable based on your unique requirements. You can request features and customization based on your requirements. It is equipped with advanced features like real-time tracking, robust security and fraud detection capabilities to ensure that you get paid for your efforts. And the best thing, its available for a one time fee.
Here are the key features of AffiliateTrack
- Only one time setup fee, no monthly subscription fee
- Unlimited offers, impressions and conversions
- Dedicated server
- Automated tracking and invoicing
- Multiple storefronts and adspaces
- In-depth analytics
- Rapid integration
- 100% customizable
- Test transaction tracking
- Dedicated server
- 4 weeks of bug support
- 6 months update
Connect with our team for more details here. Book a quick call here!
