Tips to choose affiliate tracking software

In a world where the digital marketing industry is growing, affiliate marketers are playing a big role in brand growth and driving sales. Today, more than 80% of brands consider affiliate marketing in their digital marketing strategy. As an affiliate marketer, tracking referrals, commissions, and KPIs is a complex task; they have to go to every affiliate network to keep track of it.

This is where affiliate tracking software comes into the picture. With affiliate tracking software, you can streamline your marketing campaigns and keep track of your earnings in one place. But again, choosing an affiliate tracking software can be overwhelming, with so many available today. 

In this article, we explore different parameters that you should consider when choosing affiliate tracking software. We have also listed a few affiliate tracking software that can help you grow your affiliate marketing programs and maximize your returns on investments. 

Let’s start with how affiliate tracking software can help you!

Why should you use affiliate tracking software? #

1. Get full control of campaigns: If you are using third party software, you have to rely on them for everything. They can shut it down anytime they want, but with your own tracking software, you can control everything from payouts to commission rates. 

2. No intermediaries: Intermediaries set their own terms and you have to comply with them. Having your own affiliate tracking software helps you get rid of dependencies on intermediaries.

3. Faster payout and higher commissions: If you work with third parties, first the merchants pay them and then the merchants pay you. Having your own software can give you the benefit of getting paid directly from merchants. And you will get more commissions since there isn’t any third party making their cut out of it.

4. Accurate Tracking: You can track clicks, conversions, and sales automatically using affiliate tracking software. It enables you to monitor your performance in real time and ensure that all your campaigns perform well.

5. Customization and Flexibility: You get the flexibility to customize affiliate tracking software based on the parameters and the reporting that suits your needs. This flexibility enables more personalized and effective campaign management.

6. Efficient Management: With affiliate tracking software, you can manage multiple campaigns in one place. This saves you time going back and forth across all platforms. It helps you be more productive and focus on important tasks to improve sales.

7. Enhanced Security: Affiliate tracking software includes security features to help you detect and prevent fraudulent activities. It ensures that you earn a commission for genuine sales and leads that you bring to the merchant.

Tips to choosing affiliate tracking software #

1.Customization

Most affiliate tracking software is developed with a one-size-fits-all approach in mind. But this isn’t the most effective way to help affiliates grow their business. Every affiliate marketer has different feature demands based on the products they sell and the market they operate in. Thus, it becomes essential for you to choose software that can be customized to your requirements.

The software you choose should have all the basics you need, and it should be flexible enough to add new features based on your requirements and changing market demands. This way, you can maintain a competitive edge in your affiliate marketing efforts.

2. Accurate tracking and Real-time reporting

This is a must-have feature for any affiliate tracking software. It is crucial for your business to keep track of clicks, conversions, and commissions in real-time. This kind of accurate tracking helps you analyze the effectiveness of your campaign in real-time, make necessary changes, and respond to any issues promptly.

It enables you to make informed decisions using a data-driven approach to acquiring customers based on your budget.

3. Automation

We live in a world where technological advancements are happening at a 10X pace than they used to be. In a world where artificial intelligence has taken a front seat, every marketer is looking for automation that saves time and improves productivity. 

An affiliate marketing software that offers various automation and lets you build custom automation as well is always a better choice over one that only lets you track your earnings. By choosing an effective affiliate marketing software, you can focus on the creative aspects of your business and strategic planning.

4. Compatibility and integrations

The software you choose should be compatible with your existing tech stack, such as your Shopify or WordPress. Your affiliate tracking software should be compatible with your merchant platform to ensure you can easily exchange data between apps and automate reporting. 

Also, look for software that offers integration with popular third-party apps. The flexibility to connect with third-party apps helps you enhance your ability to promote products and provide a better experience to your customers.

5. Scalability

Every person starts affiliate marketing with growth in mind. Every business wants to grow, and with growth comes a problem of scalability. You will need software that can scale with increasing traffic and more transactions that get updated in real-time.

So, always choose software that scales as your business grows. If it doesn’t, you will have to switch to another software, and that setup itself will take up a lot of your precious time.

6. Support

Always prioritize the level of support being offered. It shouldn’t be just limited to technical support; your software should offer 360-degree support. This ensures that if anything goes wrong, the team is available to support you.

Also, the support shouldn’t be just limited to emails. Your software should offer support via phone, email, or live chat to provide quick resolution.

So, now that you know what should be considered while choosing an affiliate tracking software, let’s take a look at the top 5 affiliate tracking software for affiliates.

Best Affiliate Tracking Software #

1. AffiliateTrack #

AffiliateTrack is an advanced affiliate tracking software that is fully customizable based on your unique requirements. You can request as many features as you want. It is equipped with advanced features like real-time tracking, robust security and fraud detection capabilities to ensure that you get paid for your efforts. 

It uses a server-to-server tracking system which is more effective than the traditional cookie tracking system which compromises the user’s privacy. You can easily integrate it with your tech stack and with its automation, you can boost your productivity and increase your sales.

Here are the key features of AffiliateTrack

• Only one time setup fee, no monthly subscription fee
• Unlimited offers, impressions and conversions
• Dedicated server
• Automated tracking and invoicing
• Multiple storefronts and adspaces
• In depth analytics
• Rapid integration
• 100% customizable
• Test transaction tracking
• Dedicated server
• 4 weeks of bug support
• 6 months update

Pricing:

✅ $2,999 for a lifetime, no monthly fee.

2. Tune #

Tune is an affiliate tracking software for building, managing, and growing partner programs and networks. Originally known as HasOffers, Tune provides powerful tools to help companies manage relationships and optimize their affiliate marketing and partner programs.

Key features:

• Real-time tracking
• Easy integrations
• Fraud detection
• Customized reports
• Audience segmentation

Pricing:

✅ Starts at $599/month

3. Offer18 #

Offer18 is designed to enhance the performance of networks, advertisers, and marketers. It aims to streamline operations and increase ROI through effective tracking, reporting, and affiliate management tools.

Key features:

• Real-time metrics
• Multiple payment methods
• Smart linking feature
• Extensive API access
• Easy to scale

Pricing:

✅ Starts at $49/month

4. Affise #

Affise is a performance marketing platform focusing on affiliate relations and campaign optimizations. It’s designed for advertisers, agencies, and networks looking to improve efficiency in their affiliate programs.

Key features:

• Conversion tracking
• Customizable interface
• Built-in CRM
• AI-powered analytics

Pricing:

✅ Starts at $500 per month

5. Trackier #

Trackier is an all-in-one performance marketing software designed to help agencies, networks, and advertisers manage campaigns, affiliates, and payouts more efficiently.

Key features:

• Multi-channel tracking
• Fraud prevention
• Collaborative tools
• Personalized dashboard
• Flexible attribution

Pricing:

✅ Only available on demo call

If you want to read more about affiliate marketing software, read our article on top AI affiliate marketing software here. 

Conclusion #

Selecting affiliate tracking software can be crucial for your success. If you consider the parameters mentioned above, you can find software that meets your business demand and helps you achieve your earning goals. With the right software, you can streamline your operations, improvise your marketing campaigns, and eventually drive more revenue for your business.

So, start using an affiliate tracking software today and achieve new heights of success.

Softwares like Affiliate track can…..