EarnReward: Developing a Million-User Rewards Platform

Front-end is based on the WordPress. Cashback Engine is based on the PHP Laravel.

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1 million +

app downloads

2 lakh +

daily user earnings

4.2

rating with 19,000+ reviews

Every Great Story Has a Beginning

When CashbackDunia’s founders, Prabir and Abhijit, approached us, they presented an intriguing challenge. While running their successful cashback website, they noticed a gap in the market. Apps and game developers were actively seeking to reach beyond shopping-focused users and engage a broader audience without requiring upfront purchases. It wasn’t just about rewarding purchases anymore—it was about engaging users before they even opened their wallets.

Conquering the Industry’s Biggest Challenge!

The market is saturated with rewards platforms. And yet, the robust rewards industry faces a universal challenge that they are unable to resolve, even collectively: building trust. When EarnRewards approached us, we already knew the landscape. Most platforms struggle with the same core issues – users complete tasks but don’t get rewards, tracking systems fail, and support tickets pile up.

The trust deficit along with the technical support malfunctions have led to frustrated users and damaged brand relationships.

What Market Problems Did The Client Identify?

Existing reward platforms lacked reliability and user trust
Inadequate fraud detection systems
Inconsistent tracking for task completion
Limited technical support after launch
Poor customization capabilities to meet evolving user demands

We needed to develop a platform that would

Engage users daily with instant rewards
Build lasting trust through reliable payouts
Provide brands with flexible promotion options
Enable engagement through custom gamification
Ensure accurate tracking and fraud prevention

Our Development Framework

Having previously built CashbackDunia, we already had a strong foundation of trust with the team. While a pre-built solution seemed tempting for its cost-efficiency, we quickly realized that achieving our trust-building goals required a custom approach.

Key Development Phases

Every successful platform is built on strong foundations. Our four-pillar approach ensured that we developed a holistic experience:

1 User Experience Design

Created detailed prototypes for user interactions
Developed unique branded interface elements
Focused on intuitive navigation and smooth user flow

2 Custom Gamification

Implemented “Spin Wheel” mechanism for task
Added engaging features – scratch cards and daily rewards
Created tier-based reward systems

3 Technical Infrastructure

Built goal-based tracking system for rewards
Developed real-time progress monitoring
Implemented robust fraud prevention measures
Created custom tracking solution with flexible rule sets

4 Business Growth Features

Integrated user retargeting capabilities within the admin panel
Built a Telegram channel promotion system
Optimized OTP system with auto-read and timed resend features to facilitate cost reduction

Our Integrated Platform Approach

In the rewards space, different stakeholders need different tools. We created three perfectly synchronized platforms to serve each audience’s unique needs.

User App

Intuitive task tracking
Tier-based reward system
Seamless reward redemption

Merchant Interface

Task creation tools
Campaign monitoring
Engagement Analytics

Admin Dashboard

Comprehensive campaign management
User progress tracking
Automated reward distribution

How Do We Maintain Excellence?

Performance monitoring

Prompt
bug fixes

Continuous feature updates

What Impact Did This Create?

The collaborative efforts of team EarnReward and team Enactsoft toward the comprehensive rewards platform yielded impressive results:

Achieved 1 million+ downloads
Maintains consistent daily user earnings of ₹2 Lakh+
Earned user trust with a 4.2 rating
Generated 19,000+ positive user reviews
Created a sustainable user engagement model

Looking Forward

EarnReward continues to evolve, setting new standards in the instant rewards space through:

Continuous platform optimization
Regular feature additions
Enhanced user experience
Stronger fraud prevention measures

The Key Takeaway

Success in the rewards space isn’t just about technology or business models in isolation. It’s about creating a system where technology enables trust, and business processes reinforce that trust through consistent, reliable experiences. If you are building a rewards platform, we would be pleased to demonstrate how our decade of experience in affiliate marketing software development can help create a solution that users trust and brands value.