How We Helped Coupon AE Elevate Its Platform with Advanced Technology & User Engagement Features

About Coupon AE

Coupon.ae is the leading coupon and deals platform in the Middle East, ranking #1 for high-traffic keywords like H&M coupons, Amazon coupons, and exclusive local brand deals. As a major player in the region, SEO performance and user experience were critical to its success.

While the platform was already driving heavy organic traffic, the client saw an opportunity to modernize its technology stack and introduce loyalty features to retain users and increase engagement with coupon website development. To maintain growth, a major technology overhaul was required, but the transition needed to be handled carefully to preserve SEO rankings and improve the user experience.

That’s where we came in.

The Challenge:

When Coupon.ae approached us for coupon and cashback website development, they faced three major challenges:

Aging Technology Stack – The platform was built on WordPress with custom development, making it difficult to scale and maintain.
User Retention Issues – The website focused solely on coupons, making it challenging to keep users returning without additional incentives.
Feature Expansion – The client wanted to introduce exclusive deals, a loyalty system, a mobile app, and a browser extension while ensuring a seamless SEO transition during the migration.

Our goal was to upgrade Coupon.ae’s infrastructure, introduce modern features, and ensure it retained its top SEO rankings without disrupting user experience.

The Solution:

To address these challenges, we migrated Coupon.ae to Laraback, our robust Laravel-based solution tailored for high-performance, scalable coupon and cashback platforms.

1 A Robust & SEO-Friendly Technology Upgrade

Migrated the platform from WordPress to Laravel, ensuring better performance, security, and scalability.
Maintained URL structures, metadata, and internal linking to preserve SEO rankings during the transition.
Enhanced site speed and performance, ensuring faster page loads and better Google Core Web Vitals scores.

2 Introduction of a Loyalty & Membership System

Since traditional cashback models weren’t feasible, we introduced a points-based loyalty system.
Users now earn points for engaging with coupons, which they can redeem for membership upgrades and exclusive perks.
A tiered membership model was introduced, providing higher-value incentives to loyal users while ensuring compliance with brand restrictions.

3 Exclusive Coupons & Cross-Promotion Features

Built a dedicated section for exclusive coupons, where the client can showcase brand-specific deals and seasonal promotions.
Integrated cross-promotions, allowing users to discover similar brand offers when exclusive deals weren’t available.
Created a downloadable coupon catalog for users to browse and access all active deals from a brand in one place.

4 Mobile App Development

Developed a mobile app to enhance accessibility and increase user engagement.
Ensured a seamless omnichannel experience between the website and mobile platform.

5 A Powerful Browser Extension

Implemented a browser extension to provide real-time coupon notifications and automatic deal activation.
Enabled seamless integration with the platform’s loyalty and membership system.

6 Price Comparison Feature

Integrated a price comparison module, allowing users to see how a product’s price varies across different stores.
Provided an admin panel for manual price tracking, ensuring real-time accuracy.

The Impact: A Modern, Scalable & Highly Engaging Coupon Platform

The transformation of Coupon.ae went far beyond a mere migration. It was a strategic shift that positioned the platform for long-term growth. With this daily deal web application development upgrade, the client now benefits from:

A powerful, scalable website built on Laraback, optimized for high traffic.
SEO stability, ensuring no loss in rankings during the transition.
A loyalty system that drives user retention without cashback.
Exclusive coupon cataloging, making it easier to showcase premium deals.
A mobile app and browser extension, improving user accessibility.
Cross-promotional strategies, keeping users engaged even when exclusive deals are unavailable.

What started as a simple coupon website has now transformed into a comprehensive, loyalty-driven deals platform, delivering unmatched value to both brands and users.

A Seamless Digital Transformation

Coupon.ae’s success story highlights how the right technology and strategic enhancements in coupon app development can elevate a business to new heights. By future-proofing the platform, we’ve ensured that Coupon.ae remains the go-to destination for deals and discounts in the Middle East.

Looking to scale your coupon or affiliate business with advanced technology?

Let’s talk!

The Key Takeaway

We helped Coupon.ae upgrade to a faster, more scalable platform while keeping its top SEO rankings intact. With a new loyalty system, exclusive deals, and smart cross-promotions, user engagement soared. Plus, the mobile app and browser extension made saving even easier, turning Coupon.ae into a future-ready, high-performance deals platform.

Stop Scrolling. Start Earning.

Launch your own scalable cashback software like Coupon.ae.